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☆ The Apple 'crush' ad for the new iPad wasn't bad, actually
▼ + stars: | 2024-05-10 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

But seriously folks ... it's just an iPad ad. AdvertisementThere's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad, a hydraulic press squishes a piano, trumpet, books, paint cans — and then reveals the new iPad Pro. A YouTube channel dedicated to hydraulic press crush videos has more than 9 million followers. Let's say OpenAI made an ad crushing up books, newspapers, and magazines and then revealed the ChatGPT logo.

Persons: Apple, it's, —, There's, Steve wouldn't, Paul Graham, Steve Jobs, Let's, It's, OpenAI, they've Organizations: Service, Apple, YouTube

☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

☆ Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano
▼ + stars: | 2024-05-09 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple has also decided not to run the ad on TV, Ad Age said. It isn't the first Apple iPad ad in recent years to annoy some customers. In 2018, some people said they were annoyed by an iPad Pro spot in which a child asks, "What's a computer?"

Persons: Tim Cook, Joko Widodo, Apple, Tor Myhren Organizations: Apple, YouTube, \ Media, Lab Locations: Jakarta, Indonesia

☆ Apple pulls iPad ad that it says 'missed the mark'
▼ + stars: | 2024-05-09 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +1 min

Apple is facing backlash for an iPad ad showing analog art tools getting crushed. Apple apologized for the ad Thursday, and AdAge reported it won't run the ad on TV as planned. AdvertisementApple apologized Thursday for a widely panned iPad ad showing time-tested artistic tools — paint, a piano, camera lenses — getting crushed in a hydraulic press. Cribbing a viral trend, the commercial was supposed to tout the creative promise of Apple's new iPad Pro. This story is available exclusively to Business Insider subscribers.

Persons: Apple, LG, — Organizations: Apple, Service, Business

☆ Apple faces backlash for iPad ad
▼ + stars: | 2024-05-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple faces backlash for iPad adCNBC's Steve Kovach and Jennifer Elias join 'Power Lunch' to discuss Apple's iPad ad criticism and pushback from consumers.

Persons: Steve Kovach, Jennifer Elias Organizations: Apple

☆ How Corporate America is rethinking its sustainability and diversity efforts
▼ + stars: | 2024-05-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how Corporate America is rethinking its sustainability and diversity efforts amid a push to avoid being labeled "woke." The rallying cry against companies' progressive campaigns is starting to leave a mark on Corporate America. AdvertisementAfter years of big promises and grand plans around social issues like diversity and sustainability, companies have taken a noticeable step back , Business Insider's Emily Stewart writes. The electric car maker axed more than 3,400 job postings in North America down to just three on Wednesday.

Persons: —, let's, wokening Brooks Kraft, Emily Stewart, Emily, ESG, hasn't, Peter Thiel, Donald Trump's, Bud Light, influencer Dylan Mulvaney, Rock, Saul Loeb, Chelsea Jia Feng, Wall, Warren Buffett, It's, Justin Sullivan, Elon, Eric Schmidt, Steve Mnuchin, Kevin O'Leary, salespeople, BI's Rob Price, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, wokening Brooks Kraft LLC, Corporate America, Trump Media, Getty Images, of America, Berkshire Hathaway's, People's Bank of China, Chelsea, Microsoft, Google, YouTube, Netflix Locations: America, Beijing, North America, New York, London

☆ Tim Cook wore one-of-a-kind Nike Air Max 1 sneakers entirely designed on an iPad during an Apple product launch
▼ + stars: | 2024-05-09 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +2 min

Apple CEO Tim Cook donned Nike Air Max 1 '86s created, in part, using Apple products. Cook kicked off Apple's livestream event on Tuesday while wearing one-of-a-kind Nike Air Max 1 '86 sneakers. A Nike representative told Business Insider that the sneakers were inspired by Apple's new products: the iPad Pro and Apple Pencil Pro. Apple"Starting with our iconic Nike Air innovation, the one-of-one Air Max 1 '86 was designed entirely on the all-new iPad Pro with the first-ever Apple Pencil Pro. Apple iPad Pro.

Persons: Tim Cook, —, Cook Organizations: Apple, Nike Air Max, Service, Nike, Business

☆ Tesla's easy ride in China may be coming to an end
▼ + stars: | 2024-05-09 | by ( Nora Naughton | ) www.businessinsider.com time to read: +4 min

Elon Musk appears focused on reinforcing Tesla's China business. AdvertisementTesla is facing tougher years ahead in the Chinese market, and it couldn't come at a worse time for the company. AdvertisementAfter years of steady growth in China, Tesla's sales are slippingTesla sold 62,167 cars in China in April, down 18% from a year ago, according to data released Tuesday by the China Passenger Car Association. Inexpensive Chinese cars are also competing with Tesla in important European and Scandinavian markets, a traditional stronghold for Musk. After his latest visit to the region, Musk appears to be sending reinforcements to the Chinese market.

Persons: Tesla, Elon Musk, —, Elon, BYD, China couldn't, Musk, Tom Zhu Organizations: Service, Elon Musk's, Shanghai Gigafactory, China Passenger Car Association, China, Tesla, BYD's, Ford, GM Locations: China, Shanghai, California, Mexico, Tesla's

☆ How Apple's record $100 billion-plus stock buyback benefits shareholders
▼ + stars: | 2024-05-09 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Apple 's latest $110 billion stock buyback authorization is the granddaddy of them all — the biggest in corporate history. Assuming an average annual $100 billion buyback by the Club name going forward, we wanted to look at just how much that is worth to shareholders. With more records set for its installed base of active devices and services in Q2, Apple stock rose nearly 6% on Friday, the session following Thursday evening's release. The net cash position is important because Apple aims to be net cash neutral over time. At a valuation of 28 times earnings, we arrive at a share price of about $182 each, right around where it was trading Wednesday.

Persons: let's, Apple, Jim Cramer's, Jim Cramer, Jim, Gary Hershorn Organizations: Apple, Club, Vision, Vision Pro, CNBC, Corbis, Getty

☆ Apple's iPad ad literally crushes all the things we hold dear — and it's making people sad and mad
▼ + stars: | 2024-05-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Apple's ad for the new iPad Pro shows various artistic tools being crushed. AdvertisementApple's promotional video for the newly upgraded iPad Pro has struck a discordant tone. Related storiesWhen the press reopens, it's all replaced by the ultrathin iPad Pro. AdvertisementI'll admit, the thinness of that new iPad Pro really is impressive. It's a shame the iPad ad wants to crush it.

Persons: —, Tim Cook, We're, Apple, 8PAjfWa2ZZ, michael, vxLquRFkwU — David Goldfarb, Zooey Deschanel, Siri Organizations: Apple, Service, Bravo, MacBook

☆ iPhone price cuts might have saved Apple from an even bigger China crisis
▼ + stars: | 2024-05-08 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +1 min

Tim Cook might have helped Apple avert a wider crisis in China. iPhone sales rose 12% in China in March after months of decline. AdvertisementIt looks like Tim Cook can breathe a small sigh of relief about Apple's prospects in China — for now. After months of freefallling iPhone sales there, signs are emerging of a rebound in what is arguably Apple's most important international market. Official government data, first reported by Bloomberg, suggests iPhone sales rose 12% in China in March, with overall shipments of non-Chinese smartphones jumping to 3.75 million units.

Persons: Tim Cook, Apple, — Organizations: Apple, Service, Bloomberg, Business Locations: China

☆ It's possible to spend over $3,000 now for a maxed-out iPad with all the bells and whistles
▼ + stars: | 2024-05-08 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

The new iPad Pro can get pricey when it comes to upgrades. In an announcement that Apple CEO Tim Cook described as the "biggest day for iPad since its introduction," the tech giant launched brand new iPad Air and iPad Pro models along with a new Pencil Pro stylus and a Magic Keyboard. The iPad Pro comes with a new OLED display and up to two terabytes of storage. AdvertisementIf the $3,000 range is too steep, Apple also dropped the price of its 10th-generation iPad to $350 on Tuesday. Though older, it's still compatible with previous generations of the Pencil and Magic Keyboard Folio.

Persons: —, Tim Cook Organizations: Service, Apple, Business

☆ Here are Wednesday's biggest analyst calls: Nvidia, Apple, Nike, Rivian, Reddit, Disney, Micron, Redfin, Block, Ferrari & more
▼ + stars: | 2024-05-08 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Bank of America reiterates Apple as buy Bank of America is sticking with its buy rating on shares of Apple after its Tuesday iPad event. Bank of America reiterates Rivian as buy Bank of America said it's standing by the EV maker following earnings on Tuesday. " Bank of America initiates Sutro as buy Bank of America said it's bullish on shares of the biotech company. Deutsche Bank upgrades Boston Beer to hold from sell Deutsche upgraded the stock mainly owing to valuation. Bank of America reiterates Nvidia and Micron as buy Bank of America said it's sticking with buy ratings on both Nvidia and Micron.

Persons: Wells, Baird, Apple, Morgan Stanley, NKE, Reddit, Rivian, RIVN, Rosenblatt, Raymond James, it's, Roth, SHLS, Goldman Sachs, Goldman, ZI, YTD, Stephens, Ferrari Organizations: Hexcel Corporation, Old Dominion, Bank of America, Apple, Nike, Citi, Barclays, Disney, Nasdaq, JPMorgan, VMware, Broadcom, Deutsche Bank, Boston Beer, Deutsche, Nvidia, Micron, AMD, ARM, MU, Garden Entertainment, Knicks, Rangers, UBS, Ferrari Locations: Old, Disney, Datadog, RDFN

☆ A new Apple ad is sparking backlash from viewers who say it hits the wrong note
▼ + stars: | 2024-05-08 | by ( Saira Mueller | ) edition.cnn.com time to read: +3 min

An Apple ad for its new iPad Pro seems to fall into the latter category. Posted on social media Tuesday by Apple CEO Tim Cook, the ad starts off as a sort of time capsule for human creativity. As we hear the opening words of “All I Ever Need Is You,” a 1972 single by Sonny & Cher, the metal slab starts descending. Even emoji aren't safe from the hydraulic press in Apple's iPad Pro ad. Others say that even though they understand what the ad is trying to say, it doesn’t resonate with them.

Persons: Tim Cook, There’s, Sonny & Cher, “, Cher, “ I’m, ”, Kendall Jenner Organizations: CNN, Apple, Pepsi, Wall Street

☆ The US needs immigrants to fill jobs, but can't house them. Nowhere makes this more clear than New York City.
▼ + stars: | 2024-05-08 | by ( Eliza Relman | ) www.businessinsider.com time to read: +7 min

An influx of over 175,000 migrants in New York City has further exposed the city's housing crisis. AdvertisementNo country in the world attracts more immigrants than the US — and no place symbolizes this better than New York City. Pushing migrants out of sheltersNew York City has managed to absorb much larger influxes of immigrants in the past. The New York City comptroller's office says the Adams administration is intentionally making life more difficult for asylum-seekers as a way to force them out of the city. "It is just a system that is meant to really discourage people from getting help from the city and from exercising their rights that they have as residents of New York City."

Persons: Eric Adams, —, It's, it's, aren't, He's, who've, Elon Musk, Selcuk Acar, Susan Pozo, Pozo, Goldman Sachs, Adams, Celeste Hornbach, they've, they're, Sam Stanton, Hornbach Organizations: Service, New, New York City, Getty, Immigrants, Western Michigan University, Goldman Locations: New York City, Southern, New York, York, stoke, New

☆ If it feels like NYC is richer, you're right. One in every 24 residents is a millionaire.
▼ + stars: | 2024-05-08 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +1 min

New York City is now home to 349,500 millionaires. Meanwhile, rising living costs are forcing lower-earning residents out of the city. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementNew York City is the metro with the highest number of millionaires, according to a ranking released Tuesday by immigration consultancy Henley & Partners. Some wealthy residents moved out, but lots more moved in during the pandemic, bringing the Big Apple's millionaire count to 349,500 — more than any other city in the world,With a population of 8.2 million, this means that one in 24 New York residents is a millionaire.

Persons: — Organizations: Henley & Partners, Service, Big, Business Locations: York City, New York

☆ 'Disappointing' that Apple didn't show off that many AI use cases with new iPads, IDC says
▼ + stars: | 2024-05-08 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email'Disappointing' that Apple didn't show off that many AI use cases with new iPads, IDC saysBryan Ma, vice president of client devices research at the research firm, discusses the launch of Apple's latest iPads.

Persons: Bryan Ma Organizations: Apple, IDC

☆ Apple wants to give the iPad a boost
▼ + stars: | 2024-05-07 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

The tech giant's event will reportedly showcase a new family of… iPads and iPad accessories. But Apple's event , which kicks off at 10 a.m. EST, is looking to give the iPad a boost. iPhone sales have noticeably dipped, which is why you're hearing Apple tout its "services" business , writes BI's Peter Kafka. And the new product Apple wants you to be excited about — the Vision Pro — hasn't lived up to the hype. a16z joins the Big Tech "fake work" debate.

Persons: —, Tyler Le, they're, iPads, Antonio Villas, Boas, BI's Peter Kafka, Peter, hasn't, Katie Notopoulos, Wall, Lauren DeCicca, Tim Cook, Katie, aren't, I'd, we'll, I'm, Alyssa Powell, Danielle DiMartino Booth, James Devaney, Roger Kisby, Jack Dorsey's, Elon, Dorsey, Elon Musk, Satya Nadella, OpenAI, Jeff Bezos, Mark Zuckerberg, Warren Buffett, Berkshire Hathaway, a16z, Emily Sundberg, Andreessen Horowitz, David Ulevitch, Vladimir Putin, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Business, Apple, Google, Getty, US Treasury, National Bureau of Economic Research, Images, Penske Media, Microsoft, Tech, Paramount, Berkshire, Big Tech, Walt Disney Company Locations: BREIT, New York, London

☆ Watch CNBC's full interview with Needham's Laura Martin and The Verge's Nilay Patel on Apple's future
▼ + stars: | 2024-05-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Needham's Laura Martin and The Verge's Nilay Patel on Apple's futureLaura Martin, senior internet and media analyst at Needham; and Nilay Patel, editor in chief of The Verge; and CNBC's Steve Kovach join 'The Exchange' to share details on Apple's new iPad, the company's approach to AI, and more.

Persons: Needham's Laura Martin, Nilay Patel, Laura Martin, Steve Kovach Organizations: Needham

☆ Apple just showed off new iPad accessories — see what's new
▼ + stars: | 2024-05-07 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

There's a new, more advanced stylus called the Apple Pencil Pro, which Apple claims is a "game changer for users to express ideas and creativity." Users can squeeze the Apple Pencil Pro to open up a tool palette on the new iPads for more seamless art creation. Related storiesMeanwhile, the Pencil Pro "pairs, charges, and stores" using a magnetic on the side of the iPad Pro. AdvertisementApple's new Pencil Pro also pairs with another new attachable iPad Pro accessory: the Magic Keyboard. AppleThe new Magic Keyboard for iPad Pro comes in two colors, black and white.

Persons: —, There's, it's, Apple Organizations: Apple, Service, Apple Artists, Pro

☆ A bearish options trade on Apple that wins if the buyback enthusiasm fades
▼ + stars: | 2024-05-07 | by ( Nishant Pant | ) www.cnbc.com time to read: +3 min

Apple surged on Friday following Tim Cook's announcement of the largest stock buyback in stock market history. I'm aiming for a post-earnings "gap fill" trade on AAPL . Despite my long-term bullish outlook on AAPL, I'm considering a short-term bearish trade to fade this post-earnings spike. If AAPL starts against me, I would want to close the trade if I lose 50% of my investment (i.e., $125). BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR.

Persons: Apple, Tim Cook's, AAPL, Nishant Pant

☆ Warren Buffett's Apple trim epitomizes one of Jim Cramer's major investing rules
▼ + stars: | 2024-05-07 | by ( Morgan Chittum | ) www.cnbc.com time to read: +4 min

Warren Buffett's reasons this weekend for trimming Berkshire Hathaway's massive Apple stake exemplify one of Jim Cramer's primary rules of investing. More recently, Jim steadfastly stood by his "own it, don't trade it" conviction as Apple shares went on a rough ride earlier this year. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Warren, Jim Cramer's, Jim, Buffett, Tim Cook, CNBC's Becky Quick, Cook, Becky, Jim likes Apple, Apple, Jim Cramer, Warren Buffett Organizations: Apple, Developers, CNBC, Berkshire Locations: Berkshire, Omaha , Nebraska

☆ Apple announces new iPad Pro with M4, new iPad Air tablets
▼ + stars: | 2024-05-07 | by ( Kif Leswing | ) www.cnbc.com time to read: +3 min

watch nowApple on Tuesday announced new versions of its iPad Air and iPad Pro tablets, in a short video posted on its website. The iPad Pro, Apple's most expensive and advanced tablet, will come in two sizes, a 11-inch model and a 13-inch model, Apple said. The smaller iPad Pro starts at $999, and the larger 13-inch model starts at $1299 with 256GB of storage, a slight price increase from its predecessor. The new iPad models use a new Apple chip called the M4, an update from the M3 chips that currently power Apple's laptops. The iPad Pro comes with a 12 megapixel rear camera that can record 4K video, according to Apple.

Persons: Tim Cook, Apple, Todd Haselton, John Ternus, Todd Haselton Apple Organizations: Apple, CNBC

Apple revealed new iPad Air and iPad Pro models at its "Let Loose" event on Tuesday. The iPad Pro models are the first to feature OLED displays with deeper contrast. AdvertisementApple overhauled its iPad lineup on Tuesday during its "Let Loose" event in California — including fancy new screens for its top-of-the-line "Pro" models. AppleThe iPad Air comes in four colors: a new blue, a new purple, and the usual Starlight and Space Gray. Related storiesBut the standout feature is the new screens, which are the first OLED displays in the iPad lineup.

Persons: Apple, —, Tim Cook Organizations: Service, Apple, Gray, Apple Apple Locations: California

☆ The iPad's operating system 'needs a revamp,' says The Verge's Nilay Patel
▼ + stars: | 2024-05-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe iPad's operating system 'needs a revamp,' says The Verge's Nilay PatelLaura Martin, senior internet and media analyst at Needham, Nilay Patel, editor in chief of The Verge, and CNBC's Steve Kovach join 'The Exchange' to share details on Apple's new iPad, how Apple will approach AI, and more.

Persons: Nilay Patel Laura Martin, Nilay Patel, Steve Kovach Organizations: Needham, Apple

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